Product
Management
Providing
Your Organization With Product Management Process Delivery - From New
Idea Concept to Product Launch.
Lantern Technology
Partners can help your
company bring world-class, customer-focused products to market faster.
Our product management services include market research, product
strategy, competitive and market analysis, and writing market required
documents (MRDs).
Market
Assessments &
Competitive Analysis
- Providing the facilitation of focus groups, surveys,
and
test marketing to gain insight and reporting on findings
- Identifying and sizing target markets and determining
appropriate markets
- Determining critical product features based on customer
research study
- Gaining accurate and non-biased picture of competition
- Guidance in determining market entry timing based on
current environments
Customer
Research &
Defining Products
- Determining critical product features based on customer
research study
- Interviewing and surveying customers to quickly validate
new ideas
- Collecting research through analyst firms and industry
experts
- Writing market requirements documents (MRDs) and product
requirements documents (PRDs)
- Developing product feature sets into "must haves" and those
scheduled for the next release
- Developing product roadmaps
Team
Decisions & Managing
Product Launch
- Deciding which products are ready for market
- Determining feature tradeoffs
- Deciding which features are included in product offering
- Gathering product feedback and writing customer success
stories
- Gaining early customer wins to validate financing